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Consumer Markets
Steele's immediate market area (an area within a 500 mile radius of
Steele) covers all or part of 23 states. These states include approximately:
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44% of total U.S. population (107
million people)
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44% of total U.S.
households (39 million households)
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41% of total U.S.
effective buying income (all personal income after taxes)
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41% of total U.S.
personal income ($1.3 trillion)
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42% of total U.S.
retail sales ($600 billion annually for retail merchandise)
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46% of total U.S.
wholesale trade (over $900 billion in sales)
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40% of total U.S.
service industries (over 500,000 establishments)
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47% of total U.S.
manufacturing establishments (over 62,000 plants)
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Industrial Markets
A considerable amount of industrial activity is concentrated in the Midwest.
Within the 23-state market area surrounding Steele, are
approximately 47 percent of all manufacturing establishments, 46
percent of all manufacturing employment, and 52 percent of all
manufacturing shipments.
Wholesale
and Retail Markets
Consider these marketing possibilities - approximately 46 percent of
all wholesale trade and 43 percent of all retail sales occur within
the 23-state region surrounding Steele. Establishments in
nearly every major industrial classification are highly concentrated
in the 23-state area anchored by Steele. For example, the
following wholesale establishments are found within this area:
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45% of all U.S.
lumber and other construction materials
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52% of all U.S.
chemicals and allied products
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47% of all U.S.
motor vehicle parts and supplies
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41% of all U.S.
paper and paper products
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50% of all U.S.
machinery, equipment, and supplies
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74% of all U.S.
farm-product raw materials
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40% of all U.S.
electrical goods
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The retail
establishments located within a 500-mile radius of Steele
include:
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44% of all U.S. food
Stores
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43% of all U.S.
eating and drinking places
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49% of all U.S.
general merchandise stores
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43% of all U.S.
furniture, home furnishings, and equipment stores
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47% of all U.S. drug
and proprietary stores
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49% of all U.S.
automotive dealers
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49% of all U.S.
building materials, hardware, etc. stores
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44% of all U.S.
apparel and accessories stores
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